Exams are 2 1/2 hours
You should spend approximately 50 minutes completing your answer to Question 1.
INFORMATION FOR CANDIDATES
The number of marks is given in brackets at the end of each question or part question.
You are reminded that assessment will take into account the quality of written communication
used in your answers.
Study the two film posters for Winter’s Bone (2010) and Unknown (2011).
1. Analyse the two film posters commenting on:
• visual codes
• layout and design
• genre. [40]
2. (a) Choose one of the film posters and suggest two different audiences for this film. Give
brief reasons for your suggestions. [6]
(b) With reference to the other film poster, explore how audiences are attracted to this
film. [9]
(c) With reference to your own detailed examples, which must not include the resource
material examples, explore why audiences may respond differently to the same media
text. [15]
3.With reference to your own detailed examples, explore the representation of gender in the media
today. [30]
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