Homework:
Deconstruct the cover of GQ magazine. Consider visual codes, audience and representation of age.
Saga Magazine Cover
Consider: Language, Target Audience, Codes,
Simple colour scheme
Banner is white, elegant on grey BG
Tagline is maroon
Colour scheme appeals to T/A (50+)
Michael Caine recognizable to the T/A
Studio produced full body shot, not paparazzi
Dressed smart T/A can relate to him
Gaze connects to reader
Headlines are arranged in a listed manner
Don’t detract and are legible
Wording addresses audience in a formal way;
Ageism, top brass,
Advertises articles that may be relevant to
the target audience
Celebrities have been referenced in order to
sell the mag.
Targets men and women over 50 in a variety of
ways.
Role model for men and attractive to women
Simple colour scheme and layout
Not busy like gossip mags
Deals with issues relevant to the elderly
Note how the student has planned the answers on this paper:
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