Conventions of a DVD cover

Tagline – draws the audience’s attention by asking them a question.

Iconography – relevant to the genre or images of famous actors, or even places – because the audience may recognise them from other films.

Industry reviews – gives the film critical acclaim.

Sequel – audiences may have seen the first one.

Blurb or synopsis on the back of the DVD cover – wording is sensationalised mentioning actors names and giving information about the narrative. It also asks questions to the audience to create enigmas making them want to find out more.

Bonus features – the audience is getting inside information about the film, the actors, crew.

Awards – gives the film recognition to the audience. Audiences want to watch successful films.

The production company – audiences recognise them from previous films and give them an indication of the style of the film.

Director – audiences might recognise the name from other films they have made.

Film classification – may attract the audience to watch an older or younger film.

Screen grabs – gives the audience an insight into the film.