The Construction and Mediation of
Representations
A news photograph for example may
appear to be presenting us with a factual image but it has been through a
process of construction:
• the
photographer has selected his/her position, lens, angle,
exposure and framing before taking
the picture
• the
picture editor will decide if the image needs to be cropped, enhanced or in any
way altered before inclusion into the paper
• an editor will choose which, of
the many available photographs of the image, will be the one chosen for
inclusion in the newspaper and, importantly at this stage, the images
which do not meet the needs of the
text will be rejected
Even then, further mediation takes
place:
• Will the photograph be large or
small? • Will the photograph be on the front page or, less visible, on page
8?
Placement choices like this, along
with cropping and framing, act to focus the attention of the reader in a
certain way.
• What
headline and text will be used to accompany the
photograph?
• Will
the photograph have a caption?
• Will
it be positioned close to another photograph?
Anchorage is basically used in media to
attach meaning to something through either the matching of words to images or
the juxtaposition of two images which construct a meaning.
For
example in advertising, an image alone is polysemic open to a range of
interpretations. To clarify what the image means and so to make the image
relevant to the purpose of the advert, text can be added. Thus the image serves
as the 'hook' while the text anchors meaning. This can be said also for
photographs attached to newspaper articles. The same photograph takes on
different connotations with different accompanying texts.
Selection
Whatever ends up on the screen or in the paper, much more will have been
left out. Any news story has been selected from hundreds of others which the producers have decided were less interesting for you, any picture has been chosen from an
enormous number of alternatives.
Omission is knowing about something but
just refusing to focus on it or bring light to the facts.
In 2005, the
New York Times knew about the Bush Administration using Telecom companies
(Verizon, AT&T, etc.) to spy on Americans. The story was held back for over
a year as the Times received pressure from Bush White House to kill the story.
The Times didn't kill the story completely but they did wait until after the
November 2006 elections before they actually reported on Bush Administration
breaking the law
Mediation
Every time we encounter a media text, we are not
seeing reality, but someone’s version of it. This may seem like an obvious
point, but it is something that is easily forgotten when we get caught up in
enjoying a text. If you see a picture of a celebrity kissing her boyfriend, you may find it unsurprising that the picture has been altered and does not show the reality of the situation, but in fact we should bear this in mind whatever we encounter in the media.
The media place us at one remove from reality: they take something that is real, a person or an event and they change its form to produce whatever text we end up with.
This is called mediation. You should be looking for this with any media text.
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